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Murad Sunblock SPF 30

Murad

Waterproof sunblock SPF 30

Prevent sun damage

DAMAGE due to sunlight occurs from incidental exposure during daily activities. Wherever there is light, there is UV ( ultraviolet ) radiation. And where there is UV radiation, there is the potential for harm to the skin.

In urban landscapes, people are exposed to more than just sun light itself. Light also reflects off of metal, glass and concrete. Exposure from going indoors and out, exposure from light coming through building and car windows ( unless they're specifically treated with UV filters ), and even exposure thin clothing, all adds up.

One serious sunburn can increase the risk of skin cancer by as much as 50%.

Damage caused by the sun is cumulative and shows up later as signs of ageing, or in worse case scenarios, as skin cancer. Ninety-five per cent of all skin cancers are found on light exposed areas such as the face, top of the ears, neck and chest.

Primitive versions of physical sunscreens have been around for centuries. Chemical sunscreens have been in use since the early 1920s but early versions were greasy, irritating, staining, and could not be made
into water resistant formulas.

Basic features for choosing sunscreen are:
- Full spectrum sun protection to protect against both UVA and UVB radiation.
- Antioxidants to neutralise ageing free radicals.
- Anti-inflammatory agents to prevent redness and soothe skin.
- Hydrating ingredients to replace moisture loss as a consequence of exposure.

Murad Age-Proof Suncare products contains the patented Skin Repair System with Co-3 is highly desirable and can help fortify and repair connective tissue.

The benefits of the pomegranate extract is amazing. Experts believe that 80% of what we perceive as the signs of skin ageing-and this includes fine lines, age spots, sallow colour, loss of elasticity, uneven texture, and more.

Free radicals are unstable molecules that erode tissue through a process called oxidation. When an apple slice turns brown or a steel beam rusts, those too are examples of oxidation. Free radical formation is not just an isolated event either, because free radicals generate more free radicals, thus establishing a cascade of deterioration.

Pomegranate extract contains the extraordinarily powerful polyphenol ellagic acid, a highly efficient free radical scavenger. Ellagic acid has also been studied for its healing benefits and anti-cancer benefits.

Noted for its versatility, pomegranate extract offers antioxidant benefits and protection both topically as well as internally in supplement form.

In addition to its healing benefits, pomegranate extract -- whether applied topically or taken internally-has the unique ability to improve the SPF power of sunscreen.

As the first to incorporate Pomegranate technology into topical skincare, Dr. Murad developed the highly effective Age-Proof Suncare products. Pomegranate's SPF enhancing abilities allow him to use fewer topical chemical sunscreens while still maintaining the desired levels of SPF protection.

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